Personal Statement
I’m an ambitious, versatile and business-minded Nottingham University masters graduate with a creative edge, an entrepreneurial streak and with tangible experience in PR and marketing. I have also created and managed a number of successful and profitable web-based businesses.
Education
Master of Arts, Chinese Contemporary Studies (September 2010 - September 2011)
University of Nottingham, Ningbo, China(Graduated with Merit)
Bachelor of Arts (Hons), Human Geography (September 2005 - September 2008)
University of Nottingham, UKGraduated with a 2:1
Secondary Education (September 2000 - June 2005)
Kingston Grammar School, Surrey, UK- A-Levels
- Politics - A
- History - A
- Geography - A
- Physics - B (AS-Level)
- A* - Geography, History, English
- A - Maths, Physics, Biology, Chemistry, English Literature, French, Design Technology
Work Experience
Web-based business owner/developer (September 2009 - June 2010)
Self EmployedFounded and maintained a successful and profitable online gaming promotions website. By its second month the website was earning a net monthly profit of over 5500usd. Work included liaising with advertisers and sponsors; managing the outsourcing of technical tasks; analyzing relevant visitor data; and adjusting the website accordingly to ensure sustained growth. The website enjoyed a continual and stable profit until eventually being sold prior to starting my post-graduate study.
Transferable skills and experience:
- Digital and online marketing techniques
- Performance analysis, benchmarking and target-setting
- SEO and web analytics
- Budget management and financial risk taking
- Project outsourcing
Electronics Marketing Limited, Kingston, London (August 2007 - September 2009)
Temporary Project WorkWorked on temporary and part-time projects for Electronics Marketing Limited; a UK high-tech PR agency operating with clients in Europe, USA and Asia-Pacific. Tasks included analyzing and classifying editorial and press comment to ascertain positive, negative or neutral coverage; researching prospective clients; and consulting on SEO strategies in order to increase web-presence surrounding key industry search terms. Transferable skills and experience:
Transferable skills and experience:
- Research and competitive analysis
- Knowledge of online and printed media
- SEO strategies
Clarendon Care, Kingston, London (September 2008 - April 2009)
Staff co-ordinator / office administrationWorked in the offices of Clarendon Care; a personal health care and home care agency based in Kingston, South-West London. I was responsible for the handling of multiple simultaneous work streams including the managementand co-ordination of over forty staff members, care assistants and nurses; the monthly production of key performance indicator reports; and the procuring of new contracts from relevant local healthcare authorities and private clients. Throughout the course of my contract I was willing and able to influence decision making up to boardroom level, and continually proved my aptitude for relationship building, dispute resolution, and internal and external managementpractices.
Transferable skills and experience:
- Analysis and production of KPIs
- Staff co-ordination
- Business development
- Frontline customer service and dispute resolution
Key Skills
Personal Skills
- Understanding and experience of basic marketing principles: product, pricing and promotion strategies
- Experience with the implementation of business monitoring methods and identification of KPIs
- Experience in the sub-contracting and ongoing management of web-based work on a global scale
- Practical understanding of key search engine optimization and online marketing techniques
- Willingness to take calculated risks: have successfully invested significant personal capital in web-based projects
- Familiarity with basic database management and data entry
- Previous work-experience in front-line customer service and dispute settlement
- Ability to work both independently and within a team, with a willingness to take instruction and learn from others
Computer/Software
- Windows and Mac OS
- Microsoft Office - Word, PowerPoint, Excel, Outlook
- Adobe Photoshop
- Adobe DreamWeaver
- Adobe InDesign
- QuarkXPress
- Proficiency in HTML, CSS, web-design and web-development
- Proficiency with Web-based applications such as Google Analytics, Google Adsense and Microsoft AdCenter
Languages
- Native English
- Beginner Mandarin (ongoing study)
- Basic French